Discover strategies for building your personal brand and increasing your influence in the tech industry through this 53-minute conference talk. Learn how to raise your profile with minimal effort while maintaining focus on your core work. Explore tips and tricks from Microsoft's #1 Social Seller on LinkedIn, who has achieved greater influence and engagement than prominent tech figures. Gain insights on balancing professional growth with authentic self-presentation, and understand why visibility is crucial for career advancement in today's competitive landscape. Apply practical techniques to enhance your online presence and expand your reach without compromising your integrity or passion for coding.