Explore the concept of developers supporting their own features in production in this 50-minute conference talk. Discover why development doesn't end at deployment and how ongoing involvement throughout a product's lifetime is crucial. Learn about the benefits of this approach, including gaining a deeper understanding of your product, its usage, and performance. Examine how this data can be leveraged to improve your product continuously. Address the challenges of being on-call and learn strategies from Ops teams on how to handle these effectively. Walk away feeling empowered to take ownership of your work and embrace the responsibility that comes with the power to control tooling and development approaches.