Explore the profound impact of technical decisions on organizational culture, talent acquisition, and team motivation in this conference talk. Delve into the 18-month journey of The West Australian as they built a team of passionate technologists to create their own publishing platform. Discover valuable lessons and challenges encountered in establishing a technology startup within a 180-year-old newsroom. Learn how cutting-edge technologies, team culture, values, and political landscape navigation were all influenced by technical choices. Gain insights into the far-reaching consequences of technology decisions beyond their immediate functional aspects.