Explore middleware concepts for consolidating services and handling cross-cutting concerns in this comprehensive conference talk. Dive into the code to learn how to write middleware for OWIN and ASP.NET Core, comparing their approaches and use cases. Discover the benefits of middleware in service-oriented architectures, especially for organizations frequently building new services. Examine practical examples of building middleware pipelines, creating reusable components, and addressing common concerns like logging and monitoring. Gain insights into when and how to leverage middleware effectively in your microservices ecosystem, and understand its potential for improving development efficiency and consistency across multiple services.