Explore how game development can make Rust programming more accessible and attract newcomers to the Rust community in this 26-minute conference talk from RustFest LATAM 2022. Discover strategies for lowering barriers to entry, including hackathons, Entity Component Systems, and projects like Theta Wave. Learn about the challenges faced by beginners and the importance of creating learning plans, medium-level resources, and contribution guides. Gain insights into effective ways to inspire young programmers and foster growth within the Rust ecosystem through engaging game development projects.