Explore the critical issue of expanding web accessibility to the next 4 billion users in this thought-provoking conference talk from JSConf.Asia 2018. Delve beyond the typical tech debates and focus on the real challenge: bringing the free and open web to a global audience. Learn from Bruce Lawson, a seasoned web professional with extensive experience in web standards, accessibility, and HTML5 development. Gain insights into the importance of considering diverse user needs and technological constraints when developing for the web. Discover how to approach web development with a more inclusive mindset, ensuring that your projects can reach and benefit users across different regions and circumstances.