Embark on a comprehensive 7-hour journey to build a Magento 2 eCommerce store from scratch, focusing on selling eyeglass cases. Learn essential skills for beginners, including product planning, categorization, and marketing strategies. Follow along as the instructor creates a fictional database of eyeglass case information, sets up a server, configures Magento 2, manages customer settings and taxes, implements shipping and payment gateways, and customizes the store using the Ultimo theme. Master the art of creating variable and personalized products, importing configurable items, and utilizing CMS features to design an engaging online shopping experience.