Discover principles for scaling frontend application development in this React Summit 2023 conference talk by Malte Ubl, CTO of Vercel. Learn from Ubl's decade-long experience at Google as he shares insights on leading large software infrastructure teams. Explore strategies for tearing down barriers, managing private modules, and deleting code effectively. Gain valuable knowledge on data fetching, incremental migration, and implementing lint rules. Understand the importance of comments, addressing technical debt, and continuously improving while preventing regression. Embrace the lack of knowledge, form application design opinions, and learn to eliminate systematic complexity. Dive into version SKU management and quality assurance practices to enhance your frontend development process at scale.