Explore the innovative approach to car insurance in this RubyConf 2021 talk by Maria Moore. Discover how Root is revolutionizing the insurance industry by using smartphone technology to measure driving behavior and offer more affordable rates to safe drivers. Learn about the company's mission to fix the broken insurance system, their unique method of assessing driving habits, and the decision to drop traditional scoring methods. Gain insights into Root's rapid growth, including personnel expansion and application development. Delve into the company's culture, mindset, and engineering practices that drive their mission to "unbreak" the insurance industry. Understand how Root built an insurance company from the ground up, powered by custom-built software, and continues to challenge industry norms.