Explore the multifaceted world of open source projects beyond coding in this keynote address from Scala Days Copenhagen 2017. Delve into crucial aspects often overlooked in programming courses, including people management, trademark enforcement, licensing, and public relations. Learn how to transform a personal project into a sustainable open source initiative that others can depend on. Discover strategies for attracting and retaining contributors, handling user requests, and navigating trademark and copyright issues. Gain insights on effective communication, governance, and community building to ensure long-term project success. Address challenges such as prioritization, expectation management, and dealing with difficult individuals. Understand the importance of funding, marketing, and establishing clear communication channels. Whether you're a user or contributor, acquire valuable knowledge to navigate the complex landscape of open source development beyond just writing code.