Explore the strategic advantages of contributing to open source in this insightful conference talk from KubeCon + CloudNativeCon Europe 2021. Discover how companies leverage open source contributions to enhance recruitment, expand market reach, create competitive moats, and establish industry leadership. Examine various corporate open source strategies, from tech giants to startups, and gain valuable insights to develop a compelling business case for open source involvement within your organization. Learn about the potential benefits, such as paying technical debt and attracting external contributions, as well as addressing concerns like IP loss and other risks. Equip yourself with key takeaways and practical suggestions to navigate the evolving landscape of open source in business.