Explore the journey of the Vanity Domain Flip (VDF) project in this 35-minute conference talk from KubeCon + CloudNativeCon Europe 2021. Dive into the two-year evolution of container image infrastructure ownership, from late 2018 to mid-2020. Discover the development of new tools, adaptation of existing Release Engineering tools, and the process of addressing deeply rooted dependencies. Learn about the security audit of the promoter and related infrastructure, its impact on Google, and the integration of new tools into the release process. Gain insights into infrastructure improvements, historical context, open-source initiatives, performance optimization, testing frameworks, and lessons learned. Find out how to get involved and contribute to this milestone project that empowers the community with full ownership of their container image infrastructure.