Explore the journey of implementing BERT, a cutting-edge natural language processing model, in a real-world product development scenario. Dive into the challenges, successes, and lessons learned as a team transforms theoretical concepts into a functional natural language generation application. Learn about the decision-making process behind choosing BERT, alternative approaches considered, and the intricacies of training a custom version of the network. Gain valuable insights into common pitfalls to avoid and unexpected discoveries made during the implementation process. This conference talk provides a comprehensive look at bridging the gap between academic research and practical application in the field of NLP, offering both technical details and strategic considerations for professionals working with advanced language models.