Discover the insights gained from creating a social media app clone in this 26-minute conference talk from try! Swift NYC 2018. Explore the challenges of building Instagram-like features, including designing scalable NoSQL data structures and implementing smooth scrolling with dynamically downloaded images. Learn about Firebase integration, anonymous authentication, and image handling techniques. Gain valuable tips on using MLKit for Firebase, including image labeling and cat detection. Follow along as Jen Person, a Firebase Developer Advocate at Google, shares her experience and provides practical advice for tackling common development challenges in Swift app creation.