Explore the principles of good design applied to Swift programming in this 26-minute conference talk from try! Swift Tokyo 2016. Learn how Rachel Bobbins, lead engineer at Stitch Fix, adapts concepts from Don Norman's "The Design of Everyday Things" to create well-factored, easy-to-read Swift code. Discover how physical design principles can be applied to non-physical objects like programming languages, enhancing code readability and maintainability. Gain insights into writing better Swift code by understanding these design principles and their application in software development.