Explore document indexing and app search in iOS through this conference talk from try! Swift Tokyo 2017. Learn how Zalando utilizes App Indexing to enhance app accessibility and recognition in search results. Discover strategies to prevent your app from being forgotten among thousands of new applications on the App Store. Gain insights from Kateryna Gridina, an iOS developer at Zalando SE, as she shares best practices for implementing this feature to improve app visibility and user engagement.