Explore the developer-focused aspects of Power BI and SQL Server Reporting Services (SSRS) in this comprehensive conference talk. Compare the development environments, programming languages, and APIs available for each platform. Discover how SSRS integrates with Visual Studio, offering a robust development experience and support for Application Lifecycle Management. Learn about SSRS's capabilities for automated mass report generation. Examine Power BI's strengths in management and its embedded features for integrating reporting into custom applications. Through detailed explanations, examples, and demos, gain insights into when and where to use each platform, whether on-premises or in the cloud. Understand the unique functions and challenges developers face with both Power BI and SSRS, enabling you to make informed decisions for your reporting projects.