Explore a comprehensive data quality solution using Microsoft's Data Platform in this conference talk from PASS Summit 2019. Learn how to leverage Machine Learning Services, Common Data Model, Azure Data Factory, SQL Server 2019, and more to address data quality challenges. Discover the costs associated with poor data quality and understand the reasons behind it. Dive into the Data Quality Process and explore Microsoft's portfolio for data governance and ingestion. Gain insights into profiling techniques using Excel, Machine Learning SDK, Azure ML Data Prep, and Python. Examine fuzzy matching concepts and explore tools like Azure Data Cutter and Common Data Model to enhance your data quality initiatives.