Explore the ethical considerations of data visualization in this conference talk from PASS Data Community Summit. Delve into the importance of truthful storytelling through data and the challenges of presenting multiple narratives from the same dataset. Learn how various elements, from color choices to chart types, can significantly alter the interpretation of visualizations. Discover techniques for maintaining integrity and protecting your company's reputation while creating impactful data stories. Gain insights into the Society of Professional Journalists' code of ethics and its relevance to data visualization. Witness a practical demonstration of how the same dataset can be used to create two opposing narratives, highlighting the power and responsibility that comes with data visualization.