Explore the power of geographical data visualization in Power BI through this comprehensive conference talk. Discover the three standard map options and learn how to effectively match your data types to each map. Delve into the ESRI Plus subscription and its advantages for enhanced mapping capabilities. Gain practical insights on preparing your data, utilizing color intensity, working with latitude and longitude, and incorporating ArcGIS maps. Learn to categorize data, explore various map types including Bing Maps and Custom Heat Maps, and understand the benefits of Plus Membership. Master the use of location types, map themes, and time elements to create compelling geographical data representations. Whether you're a beginner or an experienced user, this session provides valuable knowledge to elevate your geographical data analysis skills in Power BI.