Dive into the intricacies of SQL Server execution plans in this comprehensive 1-hour 52-minute conference talk from PASS Data Community Summit. Explore the crucial aspects of building high-performance, scalable SQL Server solutions with a focus on execution plan reuse. Learn about the compilation process, re-compilation triggers, parameterization techniques, caching mechanisms, reuse strategies, and aging considerations. Gain valuable insights on improving server performance by optimizing execution plan reuse and understand when to avoid reuse in specific scenarios. Leave with a thorough understanding of these often-overlooked design phase considerations and equip yourself with the knowledge to troubleshoot and enhance SQL Server performance effectively.