Explore the evolution of data warehousing in this 57-minute conference talk from PASS Data Community Summit. Learn about Microsoft's approach to adapting existing data warehouse infrastructure to handle the explosive growth in data volume, variety, and velocity. Discover how to scale out relational data to petabytes using Parallel Data Warehouse technologies, and non-relational data with HDInsight. Understand the benefits of in-memory columnstore for enhanced performance and how to manage mixed workloads effectively. Delve into big data concepts, including Hadoop and its various offerings for on-premise and cloud deployments. Examine the integration of relational data and Hadoop using PolyBase, and explore the flexibility of deployment options and hybrid solutions in modern data warehousing.