Explore a 52-minute conference talk from PASS Data Community Summit that addresses the challenge of integrating advanced analytics into business decision-making processes. Learn how embedding analytics in decision support systems can significantly impact organizational outcomes and create value. Discover the concept of decision engineering, its benefits, and strategies for delivering analytics effectively. Gain insights into building use cases for big data, working directly with business decision-makers, and encouraging managers to utilize data-driven approaches. Understand the potential impact on top and bottom lines, and explore new software applications that facilitate this integration. Delve into topics such as robust decision-making, proactive client information, institutionalized learning, and market-leading metrics to bridge the gap between advanced analytics and practical business applications.