Explore practical applications of advanced analytics for solving real business challenges in this 59-minute conference talk from PASS Data Community Summit. Learn how Microsoft's Data and Decision Sciences Group leverages data science to address issues like customer churn reduction, targeting, and segmentation. Discover the analytics spectrum, build predictive models, and examine case studies on network intrusion prevention, behavior analysis, and text analysis. Gain insights into the roles of data scientists and customers, and understand how better targeting can increase revenue through big data and powerful algorithms from statistics, mathematics, and machine learning.