Explore the transformative power of cognitive computing in big data analytics through this insightful conference talk. Delve into the evolution of computing, focusing on how cognitive systems learn, interact naturally with humans, and enhance decision-making processes. Discover the capabilities of IBM's Watson, including its performance on Jeopardy, and understand the principles of Deep QA and machine learning. Learn how cognitive computing platforms improve over time by building knowledge and adapting to domain-specific languages and processes. Gain valuable insights into the central role of cognitive computing in the big data revolution and its potential to revolutionize modern business practices.