Explore the groundbreaking in-memory technology for optimizing OLTP workloads introduced in SQL Server 2014 in this comprehensive conference talk. Delve into the user scenarios and hardware trends driving the key architectural pillars of memory optimization, no lock/latch concurrency control, and native compilation. Discover how decreasing memory costs, many-core processors, and stalling CPU clock rates have influenced these innovations. Gain insights into the integration of in-memory OLTP with other SQL Server components. Watch a demonstration showcasing the practical applications of this technology and participate in a Q&A session to deepen your understanding of SQL Server 2014's in-memory capabilities for enhanced database performance.