Explore decentralized identity and content addressing at web-scale in this 50-minute conference talk from code::dive 2022. Delve into the concept of a non-financial app-specific blockchain as Viktor Kirilov, an experienced speaker on C++ and author of an open-source testing framework, shares insights from his diverse background in games, VFX, compilers, databases, distributed systems, and blockchain technology. Learn about hot centric approaches, chain of custody, surveillance capitalism, and social media's vertical integration. Discover the fundamentals of Merkle trees, Americo proofs, and blockchain technology, comparing it with traditional state systems. Examine content addressing, IPFS, and the challenges of identity at web-scale. Explore user experience in decentralized systems, chain account types, user authorization, and the world of chain messages. Dive into concepts like content blobs, nonces, global virtual address spaces, and blockchain states. Understand the importance of canonical URIs, identity managers, self-authentication, and data-centric infrastructure. Compare platforms like Twitter and Reddit, and explore the potential of universal bookmarks, the metaverse, and the future of identity in the digital realm. Read more