Explore the essential elements of creating compelling online advertisements in this 23-minute Web Summit conference talk. Discover why innovation is crucial for engaging modern consumers as Lucie Beudet, Katharina Borchert, and Chen Wu delve into the perfect ad experience. Learn about effective storytelling techniques, the importance of personalization, and how to truly understand your target audience. Gain insights into leveraging social media platforms and creating interactive ads that captivate viewers. Uncover the secrets to crafting innovative and impactful digital marketing campaigns that resonate with today's discerning consumers.