Explore the dynamics of influencer marketing in this 19-minute Web Summit conference talk. Delve into the strategies for influencing influencers with experts Eyal Baumel and Reza Izad, moderated by Alice-Azania Jarvis. Discover what defines an influencer, the various types, and the importance of authenticity. Examine performance marketing, platform diversity, and the role of China in the influencer landscape. Learn about brand safety, augmented reality approaches, and the rise of micro-influencers. Gain insights into exciting developments and methods for expanding influencer brands. Understand the growing power of social media influencers and their value to brands in this comprehensive discussion.