Explore the key attributes of successful co-founders and the journey to unicorn status in this insightful 18-minute Web Summit talk. Join Kabbage entrepreneurs Kathryn Petralia and Rob Frohwein as they discuss with Josh Constine the factors that contribute to reaching and maintaining unicorn status. Discover why small businesses are attractive, learn about the founders' superhero origin story, and understand the impact of relocating to Atlanta. Gain insights into working with major investors like Softbank, the importance of cultural influence, and maintaining a scrappy mindset. Delve into the challenges faced, including low points and mental health concerns, and gather valuable fundraising tips. Uncover the secrets that can potentially alter the trajectory of your startup journey through the lens of experienced entrepreneurs.