Explore the strategies CBS Interactive employs to maintain the uniqueness, virality, and profitability of its beloved content, including Stephen Colbert, 60 Minutes, and Carpool Karaoke in this insightful 19-minute conference talk from Web Summit. Gain valuable insights into the evolving landscape of digital media as Jim Lanzone and Kurt Wagner discuss the challenges and opportunities in the post-linear television era. Discover how a major media company adapts to changing viewer habits and leverages its popular franchises across multiple platforms to stay relevant and successful in the digital age.