Discover the crucial steps beyond product-market fit in this insightful 18-minute conference talk from Web Summit. Explore strategies for reaching and monetizing your target market, growing your product, and making informed decisions about future offerings. Learn how to effectively respond to competitors and new market entrants. Gain valuable insights on maintaining your competitive edge, avoiding dogma, and solving problems at scale. Ideal for startup founders and entrepreneurs who have achieved initial success and are looking to take their business to the next level.