Explore the transformative impact of augmented reality on the fashion industry in this insightful 23-minute conference talk from Web Summit. Discover how Suzy Menkes, a renowned Vogue journalist, identifies five key areas where AR is revolutionizing fashion. Delve into topics such as the relevance of fashion journalism, the role of Instagram, online shopping trends, influencer marketing, beauty industry developments, and the intersection of technology and fashion. Gain valuable insights into commercial aspects and future trends shaping the fashion landscape. Learn how AR is creating a more interactive and exploratory consumer experience, paving the way for an exciting future in fashion.