Discover the key principles of effective product strategy in this insightful 21-minute conference talk from Web Summit. Learn how Intercom's Des Traynor emphasizes the critical importance of understanding your customers to develop successful pricing, product, and overall business strategies. Explore topics such as Fortune 500 companies, the Hype Cycle, identifying significant problem spaces, cost-benefit analysis, creating timeless solutions, and growing your market. Gain valuable insights on defending your position and expanding your customer base to drive long-term success in the competitive business landscape.