Explore the intersection of music, new media brands, and feminism in this 22-minute Web Summit talk by Mindy Abovitz, Managing Editor of Tom Tom Magazine. Discover how drumming and media are empowering women, learn about initiatives like "Hit Like a Girl," and gain insights into starting a magazine. Delve into topics such as forced creativity, the importance of representation, and the role of sponsorships in supporting female musicians. Gain valuable advice for women in media and understand the goals and impact of female drummer magazines in driving the feminist movement.