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Study mode:
on
1
Intro
2
underestimate the size of the market
3
SMB is important
4
SAS vs Enterprise
5
Where am I going
6
American vs European entrepreneurs
7
Going international
8
Staying close to customers
9
Should CEO move to US
10
Where to move to
11
Do you have to relocate
12
Maintaining the culture
13
Other things to consider
14
Consumer vs SMB
15
SMB vs Consumer
16
Outro
Description:
Explore strategies for sustainable growth in this 21-minute Web Summit conference talk featuring insights from venture capital experts. Learn about the pros and cons of targeting a broader audience versus focusing on specific markets. Gain valuable perspectives on market sizing, the importance of SMB, SaaS vs Enterprise approaches, and international expansion. Discover key considerations for relocating a business, maintaining company culture, and choosing between consumer and SMB markets. Benefit from the expertise of Philippe Botteri (Accel Partners), Karin Klein (Bloomberg Beta), Alex Ferrara (Bessemer Venture Partners), and Peter Weed (Lumia Capital) as they share their experiences and advice for entrepreneurs looking to scale their businesses effectively.

All or One - Reading the Market and Your Product Right

Web Summit
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