Explore the future of marketing and advertising in this insightful 18-minute conference talk from Web Summit. Join industry leaders Brian Halligan of HubSpot, PJ Pereira of Pereira & O'Dell, and Neil Waller of Whaler as they engage in a thought-provoking discussion with George Slefo of Ad Age. Discover how agencies can maintain relevance in a rapidly evolving landscape and gain valuable insights into the potential shape of future agencies. Delve into the challenges and opportunities facing the marketing and advertising industry as these experts share their perspectives on adapting to change and staying ahead of the curve.