Explore the future of virtual reality in this 19-minute conference talk from Web Summit featuring industry experts Jon Goldman of Skybound Entertainment, Ryan Pulliam of Specular Theory, and Amir-Esmaeil Bozorgzadeh of VentureBeat. Discover the groundbreaking VR applications poised to bring this technology to the masses. Gain insights into investment strategies, content creation challenges, and the potential of mixed reality. Learn about custom tools being developed, pricing considerations, and the biggest obstacles facing the VR industry. Delve into discussions on original content production, the impact of California's tech ecosystem, and the exciting possibilities of AR and MR technologies.