Learn from real-world experiences as Matt MacInnis shares compelling stories about navigating business challenges and transforming company culture. Explore the journey from B2C to B2B, handling layoffs, maintaining organizational values, and implementing conscious business practices. Gain insights on overcoming victimhood mentality, effective hiring strategies, and valuable advice for leaders. This 18-minute Web Summit talk offers practical lessons on steering a company through difficult times while preserving its cultural integrity.