Explore key learnings from onboarding global brands in this 19-minute conference talk on localization for real-world use cases. Discover how to structure the setup, authoring, and querying of localized content through careful planning of your content model. Delve into whole-or-part translated documents, differentiate between market and language-specific content, and learn effective authoring techniques in a CMS like Sanity. Gain insights on querying localized content on front-end frameworks such as Next.js and Remix. Benefit from practical examples and strategies to tackle the challenges of i18n, ensuring your content is ready for global audiences.