Explore the importance of personal branding for software developers in this 28-minute conference talk from JSWORLD Conference. Learn how building your own brand can advance your career, enhance your reputation, and increase your visibility in the tech industry. Discover a 12-month strategy for creating a platform, including tips on learning in public and other effective methods. Gain insights from Gift Egwuenu's personal journey and examine successful personal brands to understand what sets them apart. Acquire practical advice to start developing your own personal brand and leverage it for professional growth in the software engineering field.