Explore techniques for optimizing assets in graphics-intensive web applications in this conference talk from Amsterdam JSNation 2018. Delve into the challenges developers encounter when building HTML5 applications and discover effective solutions. Learn about the advantages of skeletal animation and strategies for optimizing existing assets. Gain insights into using shaders for UI element development and optimization, as well as shader SFX development. Investigate the potential of video formats as a resource optimization method. Examine potential drawbacks of these approaches and review real-world project examples to solidify your understanding of asset optimization for graphics-heavy web apps.