Discover how autonomy and agile management at Spotify led to the creation of one of its most beloved features in this 43-minute conference talk from GOTO Aarhus 2023. Learn about the organizational culture that enables innovation, focusing on the development of Discover Weekly as a case study. Explore concepts such as autonomous teams, aligned autonomy, and data-driven decision-making. Gain insights into overcoming skepticism, managing risks in product development, and fostering a culture that celebrates both success and failure. Understand the importance of iterative processes, experimentation, and outcome-focused approaches in software engineering. Delve into practical strategies for facilitating context, limiting blast radius, and monitoring data and user feedback. Conclude with valuable lessons on innovation and organizational dynamics in the tech industry.