Explore the ethical implications and historical context of biometric data collection in this thought-provoking conference talk. Delve into the evolution of human measurement technologies, from 19th-century phrenology to modern-day smart devices. Examine how biometric data has been used and misused throughout history, including recent examples of employee monitoring and facial recognition systems. Learn about the ethical frameworks proposed by activists and adopted by companies. Gain insights into the potential risks and benefits of biometric technologies, and consider the importance of responsible data collection and interpretation. Discover how to critically evaluate the stories our bodies can tell through measurement, and understand the broader societal implications of the biometrics craze in our increasingly connected world.