Explore strategies for building an open source community among non-open-source game developers in this 24-minute conference talk from linux.conf.au 2020. Learn how the Yarn Spinner narrative tool project bootstrapped its community, focusing on working with enthusiastic developers unfamiliar with free software licensing. Discover insights on marketing, social media engagement, and project management tailored to bridge the gap between traditional game development and open source practices. Gain valuable knowledge on fostering collaboration and growth in a unique intersection of gaming and open source software development.