Explore the concept of comfort zones and their impact on personal and professional life in this keynote address from the ACCU 2016 conference. Delve into the origins of comfort zones, their varying effects on individuals, and strategies for leveraging them to enhance performance. Examine the role of instinct, training, and emotional responses in shaping behavior, using examples from diverse fields including technology and psychology. Investigate the importance of empathy and inclusivity in tech communities, addressing topics such as codes of conduct and unnecessary barriers. Gain insights on managing change reactions, fostering rational decision-making, and expanding personal boundaries for growth and improvement in both individual and collaborative settings.