Explore the intersection of design thinking and storytelling in this 17-minute conference talk by Kika Douglas, Creative Director at Achtung! Discover how combining these seemingly opposite disciplines can lead to innovative and engaging projects. Learn about the award-winning "Snelweg Sprookjes" (Road Tales) campaign created for Volkswagen, which exemplifies the power of merging creativity, user engagement, and design thinking. Gain insights into the creative process, from understanding the brief and identifying key insights to developing ideas and achieving scalable results. Understand the importance of finding a creative structure and testing in the development of successful storytelling projects. Delve into practical strategies for integrating design thinking principles with narrative techniques to create impactful and memorable experiences.