Explore a thought-provoking conference talk from Awwwards featuring Jackie Black and George Kvasnikov, Experience Director and Design Lead at Fantasy. Discover how these industry leaders have reframed their strategic and creative approach to maintain relevance in an era where design expertise is increasingly accessible. Learn valuable insights on shifting from routine execution to continuous learning, keeping motivation high and innovation at the forefront. Gain inspiration for staying competitive in the fast-paced world of design, and understand the importance of adapting strategies to evolving industry dynamics. Perfect for designers, creative professionals, and anyone interested in staying ahead in the design field.