Discover the key insights gained by Travis Neilson, Senior Designer of Crisis Response on Search at Google and host of the design podcast "The Google Method," in this 23-minute conference talk from Awwwards San Francisco. Explore five crucial lessons learned from industry leaders who shape the internet experience for millions of users. Gain valuable knowledge on user testing and research practices at Google, the impact of Machine Learning on design, and how products truly affect people's lives. Delve into perspectives from Cognitive Scientists, UX Researchers, and Design Directors as Neilson shares his experiences interviewing influential decision-makers in the tech industry.