Discover how Adobe utilizes XD to develop its own product in this conference talk by XD Product Manager Demian Borba at Awwwards San Francisco. Explore the iterative design process, including research, wireframing, high-fidelity design, prototyping, sharing, and testing. Learn strategies for finding critical paths and embracing failure as a means to achieve success faster. Gain insights into building great products through iterative design, customer feedback integration, and balancing user and customer voices. Apply these principles not only to product development but also to personal life for continuous improvement and growth.